Partners On and Off the Track: Setcom and NAFECO Team Up at Talladega Superspeedway

Partners On and Off the Track: Setcom and NAFECO Team Up at Talladega Superspeedway

posted by Setcom

(Austin, TX - October 22, 2026) - As part of Setcom’s season-long partnership as the official communications provider for DGM Racing, we are excited to introduce the Setcom NAFECO Talladega collaboration for the upcoming The Progress Group 250 at Talladega Superspeedway!

Setcom and NAFECO will be featured side by side on the lower quarter panel of the DGM Racing entry as the NASCAR O’Reilly Auto Parts Series roars into action on Saturday, October 24, 2026, at 2:30 PM.

An Immersive VIP & Pre-Race Experience

Through our partnership with DGM Racing, Setcom provides high-performance LiberatorMAX wireless headsets built specifically for the high-noise demands of motorsports communication. Our systems power critical pre-race staging, garage logistics, and technical setup before the green flag drops.

Additionally, Setcom headsets give DGM Racing’s VIP trackside guests an elevated, front-row experience in the pit box—offering crystal-clear hands-free communication and direct scanner audio access in the high-noise environment of the track.

Supporting First Responders with the Setcom NAFECO Talladega Partnership

Based in Decatur, Alabama, NAFECO is a trusted resale partner proudly serving the critical needs of first responders across the region. For decades, NAFECO has equipped professionals in Fire Rescue, EMS, Law Enforcement, and Industrial Safety with top-tier gear, apparatus, and equipment designed to keep communities safe.

Clear, reliable communication is essential whether preparing a race car in the paddock or responding to an emergency call on the front lines. Through the Setcom NAFECO Talladega effort, Setcom and NAFECO are proud to highlight our shared dedication to mission-critical fire and emergency communications technology and safety equipment.

Joining Forces at Alabama’s Iconic Track

Having a strong regional partner like NAFECO join us at their home-state track makes the high-banked action at Talladega even more meaningful.

“We’re thrilled to bring NAFECO along for the ride at Talladega Superspeedway,” said Lori Oquendo, Sales and Marketing Director. “NAFECO’s commitment to supporting first responders mirrors our own mission to deliver reliable, durable communications where it matters most. Bringing them onto the DGM Racing car in Alabama is a great way to celebrate our partnership both on and off the track.”

Tune in on Saturday, October 24 at 2:30 PM to root for DGM Racing and catch Setcom and NAFECO riding on the lower quarter panel at Talladega!